eq:iq is a brand new lifestyle concept with an emphasis on #livefortoday, when a constant exposure to style and images, driven by social media, has had us rethink fashion and reconnect with the digital-savvy #millennials.
With a promise to the #nowandnew, eq:iq delivers close-to-season collections that react fast to the global trend and Asian market, however with a consistent theme balancing femininity and urban utility. Color blocks, geometric forms, interior objects – all things around us inspire eq:iq, which further elevates the everyday to a collection full of wardrobe essentials. And because we are constantly inspired by the everyday, we aspire to deliver new collections on a monthly basis, making sure timely delivery.
A modern eq:iq girl is multi-faceted. She maybe office active from #MondaytoFriday, but she may also be a dancer, writer, photographer, or YouTuber when #offtheduty. She prefers the wide-leg pants or suit blazer by daytime, and handles pearls, ruffles, lace and all that just as fine. For the special ‘Her’s, we present our first collection centered around an eq:iq lifestyle.