BRAND STORY

Sensuous yet sleek, structured yet soft, the address by EQ:IQ is a contemporary womenwear brand for the well-heeled in the know. Formerly known as EQ:IQ , the address by EQ:IQ has added bespoke design services starting Spring Summer 2017 in the newly renovated shop-in-shop at Central Central store.

The shop-in-shop, conveniently named the address, is a multi¬functional space featuring various artists, capsule collections, jewelry designers with rotating themes. On quiet days, it is open to public to book out the space for their own pop-ups, styling classes, or even for events. The address resembles a chic apartment as if you are stepping into your own living room with your own wardrobe. This is getting ready with your gal-pals, but with rails chock-full of your favorite designers, curated to your tastes and preferences.

From store design, product line, to customer communications, the brand is all about creating a customised shopping experience, and makes the address a truly personalised style destination. The F/W 17 season witnesses the admiration goes beyond to product details where customers will be able to tailor-made their own buttons out of the brand’s heritage use of European fabrics.