BRAND STORY

Sensuous yet sleek, structured yet soft, the address by EQ:IQ is a contemporary womenwear brand for the well-heeled in the know. Formerly known as EQ:IQ , the address by EQ:IQ has added bespoke design services starting Spring Summer 2017 in the newly renovated shop-in-shop at Central Central store.

The shop-in-shop, conveniently named the address, is a multi­functional space featuring various artists, capsule collections, jewelry designers with rotating themes. On quiet days, it is open to public to book out the space for their own pop-ups, styling classes, or even for events. The address resembles a chic apartment as if you are stepping into your own living room with your own wardrobe. This is getting ready with your gal-pals, but with rails chock-full of your favorite designers, curated to your tastes and preferences.

Just as the shop-in-shop is all about "meme", the address by EQ:IQ design also reflects the sense of individualism for the discerning and style-savvy shoppers, who understands trends yet values style even more. Sleek, minimalist and sophisticated - the Spring Summer 2017 collection from the address by EQ:IQ illustrates romance by maximum through the season's key trends.