the address: Discover Fashion in Intimate Apartment Setup

Head to the heart of Central and step into the brand-new retail concept at the address.

To launch the latest Fall Winter 2016 line, we are inviting you into the address – the setting of a revolutionary retail concept that welcomes you to shop within the intimacy of an apartment complete with sartorial stylings from the collection while providing a brand-new shopping convenience.

Kick starting the season, this new retail concept is targeted specifically with the customer in mind, with the address offering each individual a unique shopping experience. A myriad of special services are on hand with dedicated fashion concierges available to provide exclusive shopping sessions tailored to the needs of each shopper.

Customers will be able to enjoy the comfort of private presentations with canapés and drinks as they shop, special invites to fashion shows, pre-order and shopping privileges on limited collections, and even made-to-order pieces.

In addition, the revolutionary retail concept is looking to revamp the way shoppers shop, by offering a brand-new shopping convenience. Customers can stay connected with the brand’s knowledgeable fashion concierges via social platforms – Wechat and Whatsapp – anytime, anywhere. They will also be the first to receive updates on fashion trends, private sales events and special promotions while being able to shop 24/7 through these messaging platforms. Aside from a virtual connection, the address is the perfect social venue - a special setting that enhances this new realm of social commerce.

This living-inspired space is adorned and filled with modern luxe furnishings decorated and designed with a minimalist take. Divided into pockets of stylish spaces, the pieces span the categories of fashion, home, beauty, and art showcased at the various distinct rooms curated for the exact moment of a person’s life.

The setting invites inspiration as you walk through the apartment surrounded by the changing interiors, highlighting the creative process of the designers – allowing each piece to stand out, serving as a fashion guide and fitting into the wardrobe of individual personalities and styles.

This season, explore and indulge your sense and sensibilities as you wander through the address and you may find yourself romanced by the fashion of the digital future, a brand-new way of life.

We invite you to make the most of your visit via private appointments and we will usher you into the personal and personalized world of the address with a new shopping dimension.

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