BRAND STORY

Conceived in Fall 2018, eq:iq pure debuts its first collection mused on the primitive aspiration of the sensuous nature surroundings. The contemporary womenswear brand embraces architectural silhouette centered on the minimalistic design, androgynous tailoring and veiled details. Distinguished by cocooning shapes, soft knitwear and elevated separates, eq:iq pure’s signature endorses sensuality, redefining wardrobe essentials with a clean slate and modern relevance. The collection is now distributed in 75 locations across Asia, as well as destinations online including CCSHOP.COM, WeChat Store and Tmall.com.