S/S18 Press Release
Stepping into its second year, lifestyle concept brand eq:iq has received fast-growing supports and faithful followings from both online and offline audience. As a new player in the game, not only does eq:iq aspire to create unique shopping experience with a fashion concierge via social platforms, it also answers the ongoing fashion demands from millennials with close-to-season collections.
For SS18 eq:iq presents a zestful collection fused with the essence of nature, a wardrobe essential design linked intrinsically to the everyday life. Also available this season is a brand new handbag line made in Italy with genuine leather. Functional and sleek as in active couture wear, playful and dynamic as in reinterpreted casual wear, this is a collection to fit into the closet of individual personalities and styles.
Inspired by the golden cinematic times, #coutureroad is a modern interpretation of a black and white panoramic fashion movie about a road trip to Arizona. Sheer fabrics, dots, stripes and contrasting stitching details underscore a shadowy silhouette, seamlessly remixed with the codes of nostalgic Hollywood aesthetic. The collection builds on the monochromatic palette with a strong visceral reminiscence to the romantic journey in the movies. Sock boot sneakers in black and grey with floral studded details are reinterpreted for the active couture wear. Below-the-knee skirts and dresses are accessorized with western dust flats and white braided mules. This is a collection to dream a little dream of the Wild West.
Buoyant and refreshing, #summerdew is about the aura in the countryside, the first crack of dawn in the symphony of birdsong and buzzing insects. Chantilly lace appliques, crochet lace, flower and insect patterns are applied to light fabric dresses, while rhinestone embellishments are concentrated on T-shirts, celebrating a girlish rock attitude in the spring garden. Natural and pastel shades make up the color palette: prairie green, blossom red, pink and white echo with the inspiration of the collection centered to the morning dew life.
It is a season to be seen! #ocean18 provides you with visually dynamic palette including ultra blue, vibrant poppy red and immaculate white. The playful use of seersucker, gingham, embroidered eyelets, crochets and brocade creates a retro-futuristic hybrid which is perfect for the current fashion setting. Color-blocking platform sandals are recurring motifs to portray a mix-and-match vibe. The line-up also includes jacquard boyfriend jackets, checker shift dresses, tops with oceanic illustrations and tie sleeve bell sleeve jumper with juxtaposed marine stripes, highlighting the energetic and active spirit of the collection.
Go fresh this season. Cotton poplin shirt, pure sky blue wide leg pants and oversized tops well interpret the springtime - it’s all about a clean slate. The layering of the airy gauze knit and the embroidered sheer long dress give your wardrobe a modern update. Simultaneously, the ruffle dress with asymmetrical neckline and draping dress dance off your shoulder, boasting a subtle sexiness. #vitaminblue is the daily supplement you lack this spring.
The canyon hues from Arizona give this collection a boho touch. The Australian native inspired strips and feather prints perfectly present the multi-colored trend in an approachable and charismatic way. Parachute-shaped dresses and floaty tops and pants address an alluring feminine silhouette, flourishing the season with a laid-back attitude. #sandburn will be what you are wearing all day, every day.
Dynamic and stylish, just like the multifaceted girlboss we have always dreamed of becoming, eq:iq SS18 channels your urban lifestyle attitude to functional and trendy #activecouture wear for your everyday needs. Statement T-shirts, jaunty zipper pullovers and smart shorts are re-examined to introduce the edgy athleisure style to both office and after-office hours.