brand story

Born out of the sensuous and sleek womenswear label - the address by EQ:IQ - eq:iq is a brand new lifestyle concept with an emphasis on #livefortoday, when a constant exposure to style and images, driven by social media, has had us rethink fashion and reconnect with the digital-savvy #millennials.

With a promise to the #nowandnew, eq:iq delivers close-to-season collections that react fast to the global trend and Asian market, however with a consistent theme balancing femininity and urban utility. Color blocks, geometric forms, interior objects – all things around us inspire eq:iq, which further elevates the everyday to a collection full of wardrobe essentials. And because we are constantly inspired by the everyday, we aspire to deliver new collections on a monthly basis, making sure timely delivery.


A modern eq:iq girl is multi-faceted. She maybe office active from #MondaytoFriday, but she may also be a drummer, dancer, writer, photographer, or YouTuber when #offtheduty. She prefers the wide-leg pants or suit blazer by daytime, and handles pearls, ruffles, lace and all that just as fine. She might be small in what she does for living, but has a big personality on the Instagram world. For the special ‘Her’s, we present our first collection centered around an eq:iq lifestyle.